I don’t need to tell you that book adaptations to film and TV are incredibly popular. This time-honoured tradition of bringing beloved stories to life on the screen is a sure-fire hit with film execs who want to embrace the box office power of a work’s existing audience, and with those audiences who are longing to see their favourite characters realised on screen.
I’ve had a lot of feedback about my previous article on Sci-Fi Colour Palettes so it seemed like the time was right to explore some other genres.
Colour is important wherever you use it (or don’t), but in the horror genre in particular, colour has a long tradition of playing a powerful role in evoking emotions and setting the right tone of fear and suspense. If you take a look through horror film posters since the 1980s, then you’ll see a number of trends that haven’t ever really gone away.
As a pitch deck designer, I am always on the lookout for great examples of decks, especially those that have then gone on to be made into successful projects. And since it was released a few years back, the deck for ‘Montauk’ – better known to most of us under its eventual title ‘Stranger Things’ – has emerged for a lot of us as the gold standard.Read More
In 2023, character posters are hot property. With adaptations from books, comics and videogames, remakes, sequels (or ‘requels’ as per last year’s Scream film) and star-studded blockbusters dominating film and TV – producers are keen to whet audiences’ appetites and get them talking way before a production’s release date – and these sets of posters profiling the main characters can be a great way to do this.
Keeping your finger on the pulse of film poster design can be tough – industry trends are constantly evolving and reinventing themselves. So – as we get in gear for 2023, I’ve taken a closer look at the posters for recent and upcoming releases to see what’s hot right now in film marketing.
How do you turn a good film poster into a great one? A good poster design is fantastic at communicating information – it will tell you everything the filmmakers want you to know about the film such as the title, the stars, the genre and the tone. All of this will be conveyed using powerful design elements such as colour, typography and photography to make you want to watch. But a great film poster? I’d argue they do something more. Great film posters – like all great art – tell a story.Read More
In an ideal world, for every job I would be supplied with a good selection of well lit, high quality assets for creating the best poster possible. However, many of us working in this area will be aware that this is by no means a given – even when working on a big-ticket job. Read More
If you’ve read some of my previous articles covering colour concepts and the relationship between genre and colour in film posters, then you’ll know how much importance I put on the role of colour in design.
‘How did you get into that then?’ is the question I’m most often asked when I tell people what I do for work.
The truth is there is no real set way into the design industry. I came to freelancing after several years working for various design agencies but I think that the lessons I learned through making this transition could apply to any freelance designer.
Thinking about taking that step, or just reflecting on your own journey? Read on…Read More
Life as a freelance designer can sometimes feel a little isolated. Which is ironic because so much of what I do involves close collaboration with other creatives. However, there’s nothing quite like the work and encouragement of other designers to motivate you when you hit a slump.
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