A game of two halves: Using duality in film posters

In our culture, we have a long history of duality in storytelling. From thematic duality like an epic fight between good and evil or the journey from innocence to experience right through to duality within one personality such as in The Strange Case of Doctor Jekyll and Mr Hyde – the concept of opposing forces has long been a key catalyst for creating drama. Read More

A way with words: Interactive approaches to film poster typography

I’m a big fan of typography and how skilfully it can be used in film posters as a supporting element or even the main visual feature. As recent research such as that conducted by design agency Monotype in collaboration with applied neuroscience company Neurons shows – “different font styles can evoke varied emotional responses”.  Their report also shed light on the different influences that size, colour and spacing can have on how type is seen and more importantly, felt.Read More

Another 8 poster designers you should definitely follow on Instagram

A while back, I wrote an article featuring some of my favourite poster designers on Instagram. Of course, there’s a lot more than 8! So, just in case you happen to be looking for some new, amazing artists to follow (of course you are!) – here’s an updated list. And if you’re not sure if you’re following the incredible designers from my first article, check it out here!Read More

To the fore: Exploring depth of field in film poster design

Depth of field has been an important part of film poster design for a very long time. An important storytelling device, shorter or longer depths of field can effectively and powerfully convey elements of the story world as well as narrative, genre and tone.  Read More

6 film poster design trends to watch out for in 2024

Happy 2024 everyone! As we dive into a fresh new year – film studios, marketing teams and of course, freelancers – are looking for the hottest design trends to build hype. So, to help you get into the swing of things, I’ve analysed some of the fresh new posters of recent and upcoming releases to see what’s making waves right now in poster design.Read More

My Top 10 Film and TV posters of 2023

As 2023 comes to a close, I thought it’d be fun to bring together some of my favourite posters from across the year. Picking just ten was pretty hard! This year has been a stylish one for poster art and it feels like there has been a much more experimental approach than we would often see in the mainstream. So, in no particular order…Read More

Building Blockbusters: How a well-designed pitch deck builds trust in your project

In the competitive landscape of the Film and TV industry, where compelling stories are all vying attention and funding, a well-crafted pitch deck is more than just a presentation tool—it’s a key to building trust. Beyond showcasing your project, a pitch deck serves as a visual contract, a commitment to turning your vision into reality. In this article, I’ll explore what a crucial role its design plays in instilling confidence in investors, producers, and collaborators, making sure that your project stands out and secures the support it deserves.Read More

It’s complicated: In praise of the ‘More is More’ poster

I’m a big fan of minimalist poster design. Its simplicity, focus and use of negative space often make these posters a powerful choice to draw attention and provoke a sense of suspense and excitement for a project. However, as with everything in design, sometimes going against all the ‘rules’ will have you on to a winner.  In this article, I will explore six more elaborate film and TV posters to analyse just why they work so well.Read More

Not just cheap thrills: Exploring unexpected approaches to thriller posters

Thriller films have been producing suspense, mystery, and adrenaline-inducing narratives since the Hollywood Golden Age. However, in recent years, it feels as if many poster designs for this genre have become more and more formulaic. Which feels like they’re missing a trick! Thrillers often depend heavily on the element of surprise, so surely designs that embrace an unexpected approach can be even more intriguing for an audience? Luckily, I’ve been spotting work that is doing just that. In this article, I will explore posters for five thrillers that have taken the road less travelled. Read More

Cultural Kaleidoscope: How film posters vary across the world

As a result of globalisation, we are constantly exposed to goods, products, art and ideas from across the world. And one of the most influential of these is stories – in the form of films, books, theatre and folklore. However, even as stories transcend borders, cultural norms and differences still pervade. Read More

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