If you can’t explain it simply, you don’t understand it well enough.


A wiser man than me (ok, it was Albert Einstein apparently) once said this about film pitches. Alright, it wasn’t about pitches exactly, but it seems to apply anyhow. You should be able to distil a pitch down to very few words, but also expand upon it when necessary – like one of those magic facecloths that expand when you put them into water (that quote is all mine).Read More